Finding what is a successful business model and taking it as one of inspiration is not the easiest way to develop a successful business. There are a great deal of things that you should take into consideration before attempting to make it your own. We did this with toronto limos when we saw that the city was experiencing a rise in tourism. With tourism comes events and charity balls as the city becomes a focus of attention and popularity. We decided that it would be best to start our own limo company in hopes that we would be capable of capitalizing on the money that was pouring in from this booming industry that had taken the city by surprise. We had to look for a marketing angle that would help us make us get the most out of our initial investment and we saw that many of these companies were not actively perusing the world wide web as a source of revenue or advertising space.